I Trained AI to Act Human So My Team Doesn’t Burn Out
The Problem With Prompts
A lot of people assume AI isn’t useful for complex problems because the answers sound basic and robotic. But that’s not the real problem.
The real problem is that most prompts — the way people frame their questions — are basic and robotic.
Flat inputs create flat outputs. And that’s why the responses end up shallow, generic and robotic.
AI as a Thought Partner
A prompt is not just a good question. A good prompt is a mirror — it reflects your intent, your standards, your way of thinking, so the output stays consistent even when your energy isn’t. And at its best, it’s also a thought partner — asking sharper questions, pushing ideas further and helping you see what you might have missed.
What Prompts Really Do
Prompts aren’t just for speed. They’re for tone. They’re for rhythm. They’re for protection. Done well, they protect your team from decision fatigue. They protect your brand voice from dilution. And they protect your brand experience from inconsistency.
From Good to Great
A good prompt captures your best thinking.
A great prompt makes that thinking repeatable.
And that’s where leverage begins.
Beyond Just Typing a Question
Typing a question into ChatGPT is where most people leave it. But the real opportunity is bigger. You can design systems that hold the energy of your brand. That way tone doesn’t have to be reinvented every week. Your team can create without burning out. And your customer experience stays consistent — whether you’re the one writing or not.
How Small Teams Use Prompts
Here’s how this looks in practice:
Validating new ideas: When inspiration strikes, a prompt can pressure-test it before you invest time or money. It helps you frame the idea, sharpen the positioning and see if it aligns with your brand standards.
Evaluating supplier opportunities: Whether it’s a new vendor or a potential collaboration, prompts can guide you through structured questions so you weigh pros and cons with clarity — not emotion or guesswork.
Editing on-brand content: From captions to blog posts to emails, prompts act as your brand’s voice filter. They don’t just check grammar — they keep rhythm, tone and phrasing aligned with what your audience expects.
Developing clear, compelling proposals: Proposals often get bogged down in detail. A prompt can help distil the message, highlight benefits and structure the plan so it feels confident and client-ready.
Testing market fit for new offers: Launching something new is risky. Prompts can run through different audience angles, objections and messaging variations, giving you a clearer sense of what’s likely to resonate.
Creating strategies to scale: Instead of vague brainstorms, prompts can structure strategy into focus areas and clear steps. They make sure your growth plan stays rooted in brand energy, not scattered ideas.
Spotting invisible gaps: Sometimes the hardest thing is seeing what’s missing. Well-designed prompts push for blind spots — the questions you wouldn’t think to ask but need to answer.
The Power of Standards
One of the real strengths of prompts is how they embed standards. Once your standards are built into the system, they’re followed consistently — no matter how much time or energy your team has to give. Work gets faster without cutting corners on what makes your brand unique.
Prompts Don’t Replace People
AI won’t replace your team. But prompts can carry the intent, tone and clarity you’ve already defined. They make sure every word, system, plan and response reflects the values your brand stands for.
For a practical example, I’ve shared one of the prompts I use most often — click here to view it.
