I’m an Award-Winning Writer Who Trained AI to Write Like Me
Most people think AI prompts make you sound robotic.
But it can be just the opposite.
I’ve spent my career protecting the way words feel.
So when I started using AI, I knew I had to train it to sound exactly like me — and like the brands I work with.
So how do you use AI without losing your voice?
What makes a prompt human?
And where do you start if you want to optimise your small business or studio?
Most people treat prompts like instructions.
But the best ones are more like mirrors.
A prompt can only be as strong as the thought behind it.
They reflect what matters most — so your work stays consistent, even when your energy isn’t.
Prompts aren’t just for speed.
They’re for tone.
They’re for rhythm.
They’re for protection.
They protect your team from decision fatigue.
They protect your voice from dilution.
They protect your client experience from inconsistency.
A good prompt holds your best thinking.
A great prompt makes it repeatable.
And that’s where the leverage starts.
We don’t just write prompts to “brief ChatGPT.”
We can build systems that hold the energy of the brand.
So it doesn’t have to be reinvented every week.
So your team can create without burning out.
So your tone holds — even when you’re not the one writing.
Here’s how we use prompts inside small, fast-moving teams:
Validate new ideas
Evaluate opportunities from suppliers
Edit captions, blog posts, and emails so they stay on-brand
Develop plans and proposals that are clear and compelling
Identify market fit for new offers
Create strategies to scale brands with focus and direction
Spot gaps and missing pieces that aren’t immediately visible
This involves locking your standards into a system to ensure they’re followed consistently, whether your team has consistent time or energy to invest.
So your team can work quickly without cutting corners on what makes your brand unique.
When your standards are built into every prompt, your voice stays the same no matter how the work gets done.
Prompts don’t replace people.
They carry the intent, tone and clarity you’ve already defined.
They ensure that every word, system, plan and response reflects the values your brand stands for.
If you’re interested in seeing a copy of a prompt I use in action, you can click here.
